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LoyalCRM

Integrations

Connected to the tools you already use.

LoyalCRM connects to the Loyal real estate platform, your website, your mailbox and your own systems. Each integration shows whether it works today or needs setting up for your workspace.

Availability labels

Available
Part of LoyalCRM today.
Setup required
Available; needs an account, plugin or settings connected for your workspace.
Planned
On the roadmap. Not available yet; we will confirm timing before you rely on it.

Loyal ecosystem

  • Available

    LoyalMLS

    Real Estate edition

    The Loyal real estate platform for MLS listing data, search and websites. LoyalCRM Real Estate uses it to put listings next to your clients.

    • Search MLS listings inside the CRM through LoyalMLS Gateway
    • Keep clients’ favorite listings and saved searches on record
    • Works alongside WordPress sites running LoyalMLS Bridge
  • Setup required

    LoyalChat

    Optional add-on · selected plans

    An AI chat assistant for real estate websites. With LoyalCRM connected, visitors can ask to talk to an agent or request a visit.

    • Chat leads and conversations arrive on the contact record
    • Requires a WordPress website

Website

  • Setup required

    WordPress website capture

    LoyalCRM WPConnector plugin

    The LoyalCRM WPConnector plugin brings website enquiries and sign-ups into the CRM, with visitor tracking only where your consent tool allows it.

    • Form submissions from Contact Form 7, WPForms, Ninja Forms, Gravity Forms and Elementor Pro forms
    • Visitor sign-ups and page visits, gated by cookie consent
    • Online booking on any page, based on real availability

Communication

  • Setup required

    Email accounts

    Connect a mailbox to read, send and attach email alongside client records.

    • Google and Microsoft mailboxes
    • Any IMAP/SMTP account
  • Setup required

    Meeting links

    Create online meeting links automatically when a client books a time.

    • Google, Zoom or Microsoft, once connected

Data and access

  • Available

    API access

    Issue API keys for your own systems, limited to the record types and actions each integration needs.

    • Permissions per record type
    • Key expiry and usage tracking
  • Available

    Excel export

    Export record lists to Excel for reporting, sharing or backups.

    • Export from any record list
  • Setup required

    Your existing software

    Custom edition

    Connecting LoyalCRM to the systems you already use is part of a LoyalCRM Custom project, scoped with you.

    • Accounting, scheduling, learning or industry systems
    • Planned together during the workflow review

Featured · LoyalMLS

Your clients and their property journey, connected.

LoyalCRM Real Estate works with LoyalMLS, the Loyal platform for MLS listing data, search and real estate websites. Listings sit next to the people looking at them.

Works today Available

  • MLS listing search in the CRMSearch listings from your LoyalMLS data without leaving the client record.
  • Favorites and saved searches on recordKeep each client’s favorite listings and saved searches with their profile.
  • Connects with LoyalMLS websitesWorks alongside WordPress sites that run LoyalMLS Bridge.

On the roadmap Planned

  • Structured property preferencesBudget range, property type and preferred locations as dedicated profile fields.
  • Listing activity timelineListing views and favorites from your LoyalMLS website, shown as activity on the client record.
  • Automatic website-to-CRM syncFavorites and saved searches made on a LoyalMLS website appear in the CRM without manual steps.

Planned items are not available yet. We will confirm timing before you rely on them.

A buyer’s record in LoyalCRM Real Estate. Solid: available Dashed: plannedIllustrative interface · sample data

Something else?

Need LoyalCRM to talk to another system?

Connections to your accounting, scheduling, learning or industry software are scoped as part of LoyalCRM Custom. Tell us what you use.

Your business deserves a CRM that fits.

Start with the edition that matches your work, or tell us about your process and we will show you LoyalCRM with it.